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9 Interacting with the Viewers

Figure 9.1

Figure 9-1People interact with a gesture-based table technology in Eureka Tower, the tallest building in Australia.
© 2009 GestureTek.

Figure 9.2

Figure 9-2People interact with a gesture-based technology window in scenes from the movie Coraline.
©2009 Inwindow Outdoor. Image courtesy of GestureTek.

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Figure 9.3

Figure 9-3Show+Tell Productions. The experience for UGC must be short and provide fast viewer payback.
© 2009 Show + Tell Productions

Figure 9.4

Figure 9-4BBC Manhattan billboard where one could vote by text message.
©2009 Atomic Props & Effects

Figure 9.5

Figure 9-4Sony PSP 3-D large-scale digital billboard.
©2009 Atomic Props & Effects

Figure 9.6

Figure 9-5TouchTunes gave away an autographed guitar through their touch screen jukebox.
©2009 TouchTunes

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Figure 9.7

Figure 9-6The Verizon micro site on the TouchTunes digital sign jukebox.
©2009 TouchTunes.

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