• ABOUT
  • Keith Kelsen
  • 5th Screen
• FIGURES
  • Introduction
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Chapter 9
  • Chapter 10
  • Chapter 11
  • Chapter 12
• PREVIEW
• RESOURCES

8 Measuring the Effectiveness of Content

Figure 8.1

AnOVAB chart equalizes one type of network versus another type of network based on loop time and dwell time, and it creates a uniform audience unit measurement.
©2009 OVAB

Figure 8.2

The areas to examine for content.
©2009 Image courtesy of MediaTile.

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