• ABOUT
  • Keith Kelsen
  • 5th Screen
• FIGURES
  • Introduction
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Chapter 9
  • Chapter 10
  • Chapter 11
  • Chapter 12
• PREVIEW
• RESOURCES

7 Programming the Network

Figure 7.1a

Target’s ID called Skate Board.
©2009 Target.

 

 

 

 

Figure 7.1b

Figure 7.1c

Figure 7.1d

Figure 7.1e

Figure 7.1f

Figure 7.2

Screen shot of Wall Street Journal Office Network.
©2009 Office Media Networks

 

Figure 7.3

CBS deli screen with health and wellness content along with deli promotions.
©2009 CBS.

Figure 7.4

NBC on Campus segments are just one part of the programming lineup that are relevant to college students.
©2009 NBC. Image courtesy of TUN.

 

Figure 7.5

Neo Advertising uses two screens to program their content and advertising.
©2009 Neo Advertising

 

 

Figure 7.6

A Neo Advertising loop uses more video than Flash in certain parts of Europe because of viewer acceptance.

©2009 Neo Advertising.

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Figure 7.7

Adspace editorial content called Today’s Top Ten that provides relevance to te viewer.
©2009 Adspace Networks

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Figure 7.8

Ripple TV fills the screen with ads and content. Viewers can choose to watch a number of different pieces of content that are on-screen at all times, depending on their interests.
©2009 Ripple TV.

 © 2009 5thScreen.  All rights reserved.
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