• ABOUT
  • Keith Kelsen
  • 5th Screen
• FIGURES
  • Introduction
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Chapter 9
  • Chapter 10
  • Chapter 11
  • Chapter 12
• PREVIEW
• RESOURCES

5 Process for Creating Great Content

Figure 5.1

Leveraging assets from other media will help continuity and production.
Images courtesy of MediaTile.

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Figure 5.2

Kevin James in a Mall Cop ad tries to get someone to bring him something from the food court.       
©2009 Sony Pictures. Image courtesy of Adspace Networks.

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Figure 5.3

Will Ferrell tries to pick a fightwith a viewer as JohnC.Reilly holds himback.
©2009 Sony Pictures. Image courtesy of Adspace Networks.

Figure 5.4

Storyboarding helps get everyone on the same visual page.
©2009 Qwest. Image courtesy of Draftfcb.

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Figure 5.5

Final animation sequence.                        
©2009 Qwest. Image courtesy of Draftfcb.

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