4 Keeping the Content Flowing
Figure 4.1a
Using template designs in which one can swap backgrounds or change text and pictures can help in refreshing a network.
©2009 MediaTile.
Figure 4.1b
Figure 4.1c
Figure 4.2a
Target’s ID establishes continuity of the network and surprises and delights the shoppers.
©2009 Target
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Figure 4.2b
Figure 4.2c
Figure 4.3
This table and formula will help one create the desired number of content pieces for the right demographic for any given time period
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Figure 4.4
Digital signage keeps college students up to date on events and other information and replaces the old bulletin board.
©2009 The University Network.
Figure 4.5
PSACasting.org is the clearinghouse for all digital signage public service announcements.
©2009 Ad Council.
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Figure 4.6
Weather is a common RSS feed. Customized graphics use XML data from AccuWeather.
©2009 Image courtesy of MediaTile.
Figure 4.7
Stock quotes is another RSS feed that is in demand.
©2009 Image courtesy of MediaTile.
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Figure 4.8
A Media RSS feed provides multiple media files that can be delivered with each story.
©2009 Associated Press. Image courtesy of MediaTile.
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Figure 4.9
Airport feed information is automated to keep professionals in office buildings up to date on flights.
©2009 Captivate Networks.
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Figure 4.10
Along with Wall Street Journal information, the Wall Street Journal Office Network provides tenant messages.
©2009 Wall Street Journal Office Networks.
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Figure 4.11
MGM Grand’s Shibuya restaurant and its digital signage mood wall.
©2009 Kenneth Kelsen.
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