10 Taking Content Across Platforms
Figure 10.1
Background for dance scene.
©2009 Razorfish
Figure 10.2
Dancers for dance scene.
©2009 Razorfish
Figure 10.3
Final composite for dance scene.
©2009 Razorfish.
Figure 10.4
Laura drives a car for a background composite.
©2009 Razorfish.
.
Figure 10.5
Figure 10.5 Escape 3-D cutout all angles.
©2009 Razorfish
.
Figure 10.6
MLX outlined for composite.
©2009 Razorfish.
Figure 10.7
MLX composited into background.
©2009 Razorfish
.
Figure 10.8
Driver composited in car.
©2009 Razorfish
.
Figure 10.9
Driver composited in concert.
©2009 Razorfish
Figure 10.10
Captivate.com ties online stories into what you saw on the elevator on your ride up to the office.
©2009 Captivate Network.
Figure 10.11
Ripple TV finds that visual TV commercials work on their network.
©2009 Ripple TV.
Figure 10.12
The Wall Street Journal Office Network often uses repurposed TV ads.
©2009 Office Media Network.




