1 The New Medium:
Digital Signage
and the
Power of Content
Figure 1.1
Point of Sale networks are typically found where there are shoppers.
©2009 Neo Advertising.
Figure 1.2
Point of Transit networks are placed where people are on the go.
©2009 Lamar Advertising.
Figure 1.3
Point of Wait networks take advantage of dwell time.
©2009 The Wall Street Journal Office Media Network.
Figure 1.4
Edge lighting using LEDs are reducing power consumption.
Figure 1.5
Rolls-Royce internal communications lobby screen.
©2009 Rolls-Royce Corporation.
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